The Wills Sport Spring Summer Collection 2002 Launch combined Direct Marketing, CRM, Brand Building and PR objectives. It was successful on every level, generating huge footfalls in each market and over Rs 1.9 crores of glowing press coverage. The Fashion Guru promotion in each city preceeded highly stylized fashion events, featuring the Wills Sport's Spring Summer Collection 2002 by 12 of India's finest models. The Show was based on an AV film interspersed with segments of fashion shows and live entertainment designed to showcase the product in different situations.

Sets and Décor:
Moving away from the polished, seamless look of the cyclorama, for the Spring Summer Collection 2002, the more natural and warm jute was utilised in shades of off- white, white and beige to enhance the colour washes of the specially designed lighting. The uneven, rough texture of jute also works as a perfect foil for clean cut lines of the Wills Sport collection. Jute kites, besides being a design element also brought in a funky, unconventional look to a regular set.

Two stages on opposite sides of the venue connected with a ramp.

Talent : Performances by the famous Krista Keller, Jazz & Soul singer from Texas, USA; as well as by the multi-talented Manasi Scott.