SONY Entertainment Television hosted a press conference followed by a party for business associates and affiliates from the entertainment industry in Mumbai, Delhi, Calcutta, Bangalore and Chennai.

Meticulous pre and post event Invite & Hospitality Management, together with a 70 designed "cricket ball" stage, themised cricket games, cricket based food menus as well as the entertainment - a stand-up comedy show with ventriloquist Vikram Sataye imitating the world's most famous cricketers, made the press conferences and the ensuing parties an instant success.