Times Images 2002

Over a period of 3 days Sunsilk put up a booth at the Expo Centre (World Trade Centre) where professional stylists showcased their expertise . A daylong workshop, which was attended by hairdressers and salon owners across India, was another one of Sunsilk's activities for IMAGES 2002. The 2nd of February saw the Sunsilk Salon Awards take place at The President. A Sunsilk salon was set up at the World Trade Centre. at the main exhibition hall. Biagio, Sunsilk's international hair stylist along with his assistants cut, coloured and styled hair. Biagio recently worked with a few celebrities and currently has a fair deal of celebrity clients including Robbie Williams (singer), Chris Sheasby (ex England Rugby captain) Darren Stokes (DJ Musician)... The Sunsilk brand ambassadors - Javed Habib and Samantha Kochhar worked on models at the salon too. Pre-set appointments were assigned to each one of them.

BREEZE PRODUCT LAUNCH

Launch conferences at 5 cities - Calcutta, Delhi, Patna, Bhopal, Lucknow, to reveal business plans, display relaunched variants of Breeze & Active Wheel for the sales force and trade. 5-star hotel indoor conferences based on a theme of 'being different' which was achieved by drawing a parallel to Aamir's 'Lagaan'. Breeze Revelation - prerevealation backdrop would roll back to reveal a 2 1/2' X 3' dummy with 'Growth Vitamins' flowing into the dummy live. Active Wheel product revealed on a revolving motor. Unfolding satin banners in succession were used to represent each of the 3 USP's of the product. The revealations were accompanied by extensive AVs, confetti blasts, funfare music and wash lighting.