CARTOON NETWORK'S TOON CRICKET 2002


The Third event in the Toon Cricket series, TC 2002 took place on February 10 & 24 in Chennai & Mumbai respectively with two shows at the JN Indoor Stadium in Chennai & one at the Andheri Sports Complex in Mumbai. TC 2002 was sponsored by Pepsi & Co-sponsored by Joyco Solano, BSA, Colgate, Act 2 Popcorn, Cadbury's Gems, Arun Ice Cream (Chennai only) and Boost. A unique cricket match, played in a fully "toonised" environment, Toon Cricket 2002 was fully scripted & choreographed ball-by-ball, interspersed with loads of toon gimmicks characteristic to the essence of each of the Toon Stars - Tom, Jerry, Fred Flintsone, Dino, Scooby Doo, Popeye & Olive - who played with 8 of their special friends.

The show featured live cricket commentory, audience hosts, umpires, cheerleaders and club cricketers. The Powerpuff Girls of Townsville made a special appearance to fight their enemy Mojo Jojo in a battle between the two innings to save the match. SEVENTY conceptualised & executed all on-ground elements of the event including scripts, talent sourcing, choreography, direction, technical planning, pre-event promotions - leaflet & poster distribution, school contact programme, the Toon mobile road-show and ticket distribution.

Testimonial
"Toon Cricket was most definitely a job very well done. From start to finish, I was sitting at the edge of my seat absorbing the excitement amongst the crowds, staff, colleagues and talents. The script was definately an A+ and the crowd that reached the figure of approx. 45,000 was handled very well by all the staff and security proving the event to be very well managed. The finale was the most breathtaking of them all whereby all the cricketers and toons danced within the circled sponsor banners to a favourite hindi song from a very popular movie. Well Done SEVENTY! Very impressive." Christina Low, Events Manager, Asia Pacific- Cartoon Network for Toon Cricket 2002