The brainchild of 70, the Artisan Theatre series is a platform for the best performances from the Edinburgh Fringe Festival - the world's largest and most exciting celebration of the performing arts. Artisan has been conceptualised as a major brand building and positioning exercise for Wills Sport.

On July 21, 22 & 23 "Berkoff's Women" - the 1st of the series - was performed by the explosive Linda Marlowe, and ran to packed houses. In attendance were theatre folk and others patrons of the Arts like Anand & Anuradha Mahindra, Alyque Padamsee, Farhan Akhtar, Satya Saran, Nirja Shah, Rahul Khanna, Rahul da Cunha, amongst others. Visibly result oriented for Wills Sport, the Artisan Theatre Series increased footfalls & sales at the local Wills Sport retail stores as well as bagged television, radio and press coverage at an estimated worth of Rs. 65 lakhs - ten times the event cost.

Press reviews:

> "Nine characters, nine lives, one story-teller and one actor... a daunting production". "…Whips up all the attention, arresting your presence of mind, seeping into your conscience." The Asian Age
> An onslaught that leaves you breathless just through the sheer contemplation of such an array of emotions & experiences and the fact that it is one woman who holds you rivetted through such a remarkable journey." Express Newsline

Read all the reviews on www.artisantheatre.com