70 | Newsletter | November 2003

		Seventy has been working solidly throughout the last quarter. We've presented, sold and seamlessly executed over one hundred product launches, conferences, exhibitions, family entertainment events, and contact programs in the last three months. Here's a closer look at some of what we've been doing...
		Multi-City Kids' Events Award Winning Exhibition Design Ishis Diamond Jewellery Launch Smirnoff Citrus Twist Launch Business Incentive Conferencing Retail Consultancy & Brand Support	Offline Contest Management, PR Generation & Celebrity Management Expanding The Business Seventy's Wedding Planners In L'Officiel

	MULTI-CITY KIDS' EVENTS
			Cartoon Network This was Cartoon Network's first-ever interactive session for its 'Tiny TV' brand and its audience. Aimed at kids up to the age of 6yrs, Cartoon Network's 'A Day out with Tiny TV' had interactive games, sponsor activities, plenty of gifts and prizes and a meet and greet with Noddy.

AWARD WINNING EXHIBITION DESIGN
		ITC John Players at the National Garment Fair, Mumbai In a span of 7 days, our newly set up Set Design & Construction division designed, got approved and executed a 40' x 40' stall for ITC John Players. In spite of a tight deadline and a total bandh called by the Shiv Sena a day before the event, 70 not only delivered a quality product on time but also created a winner.

	ISHIS DIAMOND JEWELLERY LAUNCH
			Suashish Diamonds A very high end celebrity event for the Launch of Ishis, a retail brand from the house of Suashish Diamonds that took place on the October 2nd at the Oberoi Rooftop.

SMIRNOFF CITRUS TWIST LAUNCH
		Delhi and Bangalore, September 2003 The new Citrus flavoured Vodka was launched at SSteel, Delhi and at Spinn, Bangalore. Lime with a twist was the theme of the party and the decor, games, and party tricks that reflected the mood were unique and amusing. The high energy evening was put to music by DJ Ivan and emceed by VJ Yudi (Delhi) and VJ Anusha (Bangalore).

	BUSINESS INCENTIVE CONFERENCING
		ITC John Players On-going conferencing across the country for ITC Lifestyle Retail Business's youngest clothing brand 'John Player's' to facilitate John Players sales pitch to dealers and distributors in Jammu, Guwahati, Kolkatta, Nagpur, Chennai, Bangalore and many more...

RETAIL CONSULTANCY & BRAND SUPPORT

Delhi and Bangalore, September 2003

SEVENTY aided Wills Sport's decision to move out of exclusive availability at the Wills Lifestyle store and into departmental stores by creating a showcasing for the head buyers of the departmental stores - Cochin, Kolkatta, Bangalore, Delhi and Hyderabad.
SEVENTY is currently working on the Wills Sport Fashion Forum, a means to bring into the Wills Lifestyle stores, important influencing socialites and create a first hand look see Into the brand and its product.

	OFFLINE CONTEST MANAGEMENT, PR GENERATION & CELEBRITY MANAGEMENT
				SET Max
				Kapil Aap ke Ghar A happy client, 21 excited contest winners and one dedicated team that worked on this project for 2 months. This promotion has generated massive PR in each of the 7 cities and a tremendous amount of good will for SET Max. A great idea by the client, executed seamlessly by 70.
				Kapil's School visit - 14-city activity that will take Kapil to 2 schools per city. Kapil personally coaches the School Cricket team and delivers a motivational lecture to the students.
				"India's Road to the Finals" Press Conferences Mandira & Yuvraj Singh address the Press at the launch of the TV program on World Cup 2003.

EXPANDING THE BUSINESS
		In July, SEVENTY added a Set Design and Construction department headed by Neelabh Kapoor, Art Director, to its existing capabilities. Neelabh's Team have already created award winning set design & theme decor for ITC John Players, 70's wedding planning division & Ishis Diamonds.

	SEVENTY'S WEDDING PLANNERS IN L'OFFICIEL
			Seventy's Wedding Planning Division, headed by Kainaz Sethna, has been featured in this month's L'Officiel. Do check it out. Seventy's Wedding Planners are currently busy on 4 major weddings this season. We wish them the best of luck.

IN CLOSING...
		SEVENTY's new Delhi office has been launched to offer our clients local support and production expertise, and will soon be joined by production offices in Bangalore, Hyderabad and Calcutta. It gives us great pleasure to announce the appointment of Xerxes Antia as General Manager at Seventy Entertainment Logistics Management. Vidhi Jhaveri [Asst. Manager - Business Development], new addition to our team, here's welcoming you to Seventy. That's about it for the moment. Good luck and good hunting !

newsletter design : vbwX design