July
2003
|
|
Fortune Lotto Launch | Sony Max 'Kapil Aapke Ghar'
| Wills Fashion Factor | Rin Supreme |
Ishis Launch| CN Pokemon Launch | HLL Party
|
|
|
|
|
In May, 70 won Essar's Fortune Lottery
Launch account in a four Agency Event Management pitch.
70's unique 'Fortune Hunt' concept painted Cochin
& Calcutta with bright yellow Fortune branding, and
generated intense interest, excitement and most importantly
- glowing press coverage - that resulted in a Buzz
that lasted for weeks after the launch.
Thousands of potential customers, dealers became 'Fortune
Hunters' for a day, criss-crossing each city in bright
fortune yellow "Fortune Hunting" T shirts, their cars
& bikes carrying bright yellow inflatable Fortune
Balls. The energy and excitement was so palpable and
up-there, it could easily have been comparable to
that of World Cup Cricket.
The day ended on another high with participants being
treated to a finale event featuring the glamorous
Viveka Babajee, Reshmi Ghosh, Reshma Bombaywala, Gauhar
Khan, Viveka Babajee, Diya Abraham, and the rocking
Chitra Iyer in Cochin and Ritika Sahni in Calcutta.
The Shows were telecast on Asianet and Akash Bangla.
Urvashi award winner Shobana [Cochin] and former Ms
Universe Lara Dutta [Calcutta] picked 'Fortune Hunt's
first lucky winners. Congrats Fortune Hunt winners
and Rajas, Darshan from Cochin and Arun Dani from
Calcutta... we're sure you had an awesome trip! 
|
|
|
|
A follow through event for the Max
"Kapil Ap Ke Ghar" on-air contest in the 8 cities
of Mumbai, Delhi, Nagpur, Pune, Kolkata, Hyderabad,
Cochin and Bangalore. The job involved detailed logistical
planning to get a team of Max honchos and Kapil Dev
himself to visit the homes and play cricket with winners
and their friends & neighbors.
|
| |
|
|
|
 Covering
7 cities in 2 weekends, the Wills Lifestyle stores
in Jaipur, Ahmedabad, Vizag, Secunderabad, Calcutta,
Lucknow and Ludhiana was where the action was.
Sushama
Reddy, Nafisa Joseph, Inder Sudan, Jas Arora, Shenaz
Treasurywala, and Nethra Raguraman met, interacted
with and rated the Fashion Factors of Wills Sport
customers for the day.
|
|
|
|
 When
J Walter Thompson and HLL had a problem designing &
executing their set for the shoot of DD Metro's "Rang
Maja Vegla", an Oprah Winfrey type show, 70 stepped
in. We're creating a set that's cost effective, requires
minimum set up and above all, look international and
effective on camera. Watch it on TV. |
|
|
|
 Launching
SuAshish's new jewelry retail business under the brand
name of ISHIS. 70 conceptualized the launch phase ground
promotions over a 3-month period. Stage 1 included a
Handbill Distribution and Newspaper Inserts targeted
at a very definite audience normally present only at
specific pockets of Mumbai city. Watch out for Stage
2 slated for early August… |
| |
|
|
Creating Awareness using handbills for Cartoon Network's
new character Pokemon. 50,000 Handbills were distributed
targeting school children in Mumbai, Bangalore, Kolkatta,
Chennai, Delhi and Hyderabad. Youth hangouts, Summer
Camps and Mark Sheet distribution days were specifically
chosen to catch the right TG. |
|
|
|
|
 You've
got to treat the sales guys right! HLL realizes this
and so hired us to create a Tapori party for them.
The invitees had a complete blast, getting entertained
by a Govinda look-alike, dancing to janta, jankar
filmi songs, partying and generally loosening up and
having a ball.
|
| |
| 70
website | Contact 70
| Newsletter Archives |
|
